 |
| Modules |
|
|
|
|
|
|
|
|
"Advertising is totally unnecessary. Unless you hope to make money."
- Jef I. Richards (US advertising professor)
|
|
"The man who stops advertising to save money is like the man who stops the clock to save time"
-Anonymous
|
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
-Jef I. Richards
|
|
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."
-Leo Burnett
|
"The most powerful element in advertising is the truth."
-William Bernbach (American advertising executive, 1911-1982)
|
"Half the money I spend on advertising is wasted, and the trouble is I don't know which half"
-William Hesketh Lever
|
"Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement."
- Morris Hite
|
"It takes a big idea to attract the attention of consumers and get them to buy your product.
Unless your advertising contains a big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a hundred contains a big idea."
- David Ogilvy (US advertising executive
|
|
|
|
|
|
|
Advertise - Rate Card - Details |
| |
Gain Lifetime Customers! Have Fun! Do it In-Game! |
Learn, Market, and Profit from Event Direct Sales! |
| |
|
| |
Online WEB |
| |
|
| |
Image Ads |
Text Ads |
interactive |
Ad Story |
| |
Feature Sponsor |
| |
Ads Inside Content |
Hybrid Brand Concepts |
Web Site Links |
|
| |
IN-GAME Ads |
| |
|
| |
Sprites |
Billboards |
interactive Ads |
| |
Multiplayer |
In-Game daily Events |
The IN-GAME |
Experience |
|
| |
Video Game EVENTS |
| |
|
| |
interactive Exhibition Events |
SPONSOR PACKAGES |
Exhibition Event – Ad Model |
Sponsorship Opportunities |
Community Connections |
Organizer Info |
Ad Partners |
Event Jobs |
| |
|
| |
Via |
Video game |
Exhibition Events |
Physical & Online Outlets |
Challenges – Playoffs |
Direct Sales |
GOALS |
Target |
Sponsors |
Beta Testing |
Launch Events |
Exhibition Events |
Launch Retail Product |
Network Event Profit Services |
| |
|
|
| |
|
| |
Advertise |
Golden Guarantee |
Enter Sponsor Level-1 |
Purchase PACKAGE DEALS |
Enter the In-Game Ad world |
Limited Availability |
Deals – Buy Now |
Subscribe to |
Specials |
| |
|
| |
|
Details |
Features |
Advertising Outlines |
| |
RATE CARD |
Online Web |
In-Game Ads |
|
Exhibition Events |
|
Cost Break Outs |
Cost of Campaigns |
|
Packages |
|
Benefits |
Ad Sizes |
|
Samples |
|
Rates |
|
Rate Card – Online WEB Ad Features |
| |
|
Online WEB Portal
|
Sponsorships Available |
Online Advertising |
Outline |
| |
| |
| |
|
Cost Per Thousand (CPM) |
|
| |
|
Cost per thousand displays\showings or impressions of your Ad |
The total cost for your CPM campaign is calculated by multiplying the |
CPM rate, by the number of CPM units. |
For example, purchase 250,000 impressions @ $ 5 CPM, |
and your campaign cost is 250 Units x $ 5 CPM = $1,250 |
| |
|
|
Impressions |
|
| |
A single instance of an online advertisement being displayed. |
For example, 1 impression occurs when someone views content of |
interest and your relative Ad is displayed on that page. |
|
Impressions build and occur when someone else views the page(s) |
where your Ad appears |
| |
|
Online WEB Rate Card |
|
| |
IMAGE Ad Campaigns |
Target Cost to match your Budget |
|
|
|
|
|
|
|
WEB Features |
| |
Sponsor Image Ads |
Sky Scraper, Leaderboard, |
|
Banners |
|
Interactive |
Ad Story |
|
Feature Web Sponsor |
By Character Count |
Text Ads |
| |
Text Ad 90 |
Text Ad 180 |
Text Ad 360 |
|
Ads Inside Content |
Hybrid Brand Concepts |
| |
|
Advertising Options |
Sky
Scraper |
Leader Board |
Price in Net CPM |
|
|
|
|
|
|
$ 20 |
|
$ 6,250 |
$ 5,000 |
on Other C-Pages |
|
|
|
|
|
|
|
$ 21 |
|
$ 13,500
|
$ 10,500 |
| Music/Game B-Pages |
|
|
|
|
$ 40 |
$ 35 |
|
$ 40,000 |
$ 35,000 |
| HOME/Event A-Pages |
|
|
|
|
|
|
150 X 600 |
728 X 90 |
Total Pixels |
90,000 px |
65,520 px |
|
|
Jumbo |
Large
Rectangle |
Tall
Rectangle |
| |
|
|
|
|
|
$ 17 |
$ 12 |
$ 10 |
$ 4,250 |
$ 3,000 |
$ 2,500 |
| |
|
|
|
|
|
|
$ 14 |
$ 12 |
$ 9,000
|
$ 7,000
|
$ 6,000
|
|
|
|
| |
|
|
|
|
|
|
$ 20 |
$ 18 |
$ 24,000 |
$ 20,000 |
$ 18,000 |
| |
|
|
|
|
|
250 X 150 |
150 X 250 |
120 X 260 |
50,000 px |
37,500 px |
31,200 px |
|
|
|
|
|
|
| |
|
Banner |
Cube |
| |
|
|
|
|
$ 5 |
$ 2,000 |
$ 5,000 |
| |
|
|
|
|
$ 7 |
$ 5,000
|
$ 3,500
|
| |
|
|
|
|
$ 15 |
$ 12 |
$ 15,000 |
$ 12,000 |
| |
|
|
|
|
460 X 60 |
130 X 130 |
|
28,080 px |
16,900 px |
|
Limited: Offers 1-per page |
|
Feature Text In-Content |
|
|
|
Co-Brand Hybrid Ad |
Ad |
Feature |
| Models |
|
|
Text & Content |
|
|
|
|
|
X 250 Units on Other C-Pages
|
|
$ 27 |
Cost of Campaign |
$ 7,250 |
$
6,750 |
|
|
|
|
|
$ 34 |
|
$ 21,000 |
$ 17,000 |
| Music/Game B-Pages |
|
|
|
|
|
|
$ 48 |
$ 42 |
|
$ 48,000 |
$ 42,000 |
| HOME/Event A-Pages |
|
|
|
|
|
|
125 to 160 Words – 720 Characters
|
58 to 74 Words – 360 Characters |
Max Characters |
We tell your story as it relates to our experience for your approval/ edit. |
As FeaturePage Sponsor you tell your message as it relates to our content |
| |
|
|
|
TEXT Ads |
|
|
|
|
Text |
|
|
Ad 90 |
Ad 180 |
Ad 360 |
| |
|
|
|
|
|
$ 7 |
$ 12 |
$ 22 |
$ 1,750 |
$ 3,000 |
$ 5,500 |
|
|
|
|
$ 17 |
$ 30 |
$ 4,000 |
$ 8,500 |
$ 15,000 |
| |
|
|
|
|
|
|
$ 22 |
$ 38 |
$ 12,000 |
$ 22,000 |
$ 38,000 |
| |
|
|
|
|
|
12 to 14 Words – 90 Characters
|
24 to 34 Words – 180 Characters
|
58 to 72 Words – 360 Characters |
| |
|
|
|
|
Right > |
| |
|
|
|
Ads Inside content |
|
|
Inside |
Inside |
Top |
Bottom |
|
½ of Page |
½ of Page |
|
|
|
Ad cost |
+$14 CPM
|
+$14 CPM |
|
|
|
Ad cost |
+$28 CPM |
+$22 CPM |
- |
- |
|
|
|
Ad cost |
Ad cost |
+$38 CPM |
+$28 CPM |
- |
- |
|
|
1) Choose Image or |
Text Ads, |
2) add on inside |
|
content cost |
|
Sponsors Support Advertising |
| |
At heart, this Advertising demonstrates your Support for iMU, |
our quality, our products, our vision, and our mandate to Service. |
Limited opportunities exist for a small, choice number of |
Sponsors, who gain from uncluttered advertising plans. |
Relate, respond, and nurture your growing group of lifetime Consumers |
who stay loyal to your Brands long-term. |
| |
|
| |
Text Ad Examples |
| |
|
Rule of Thumb: count |
|
Characters (not spaces) |
MS Tools does a Word Count |
| |
Text Ad 90 |
Sample |
| |
|
2 to 14 Words – 90 Characters |
| |
~12/14/90~ |
Twelve to Fourteen |
words of descriptive |
text containing |
Ninety characters |
~As this Example!~ |
| |
| |
| |
Text Ad 180 |
Sample |
| |
24 to 34 Words - 180 Characters |
| |
~24/34/180~ |
|
Twenty Four to Thirty Four |
|
words of descriptive |
Text, containing |
|
One Hundred and Eighty |
|
characters |
~Just as this Example!~ |
|
Here you can create content, |
|
that draws the reader to make a |
|
logical decision. |
| |
| |
|
|
| |
Text Ads |
| |
|
Text ads work well because they |
|
get into the content cross-search |
|
of the search engines. |
| |
|
Text Ads can be five times more |
|
effective that image Ads. |
| |
|
Sponsored Text Ads build on |
|
search engine results because |
|
they are small, fast, automatically |
|
adapting to our web site |
|
appearance, tone and flow, and |
|
are easy to edit. |
They do not look like an |
|
advertisement at all - they |
|
become a native blend to our |
|
marketing, and resize with the |
|
site, just as these samples on the |
|
right. |
|
|
Purchase Sponsor Advertising |
| |
|
Website Links |
$ 4 / Per 1,000 impressions |
250 Units = $ 1,000 |
500 Units = $ 2,000 |
|
1 Million impressions = $ 4,000 |
| |
|
BONUS: 125,000 bonus impressions for every 1 million impressions ordered! |
| |
Developed to Market Advertising Products, these pages exist as an information system, |
allowing our focus on each phase of Game and Music Development,testing and due |
process into Launch Event plans for confirmed Exhibition Events. |
Take your time, review,and enjoy. |
|
| |
Bottom-line Online, In-Game and Exhibition Products help fund great Game experiences |
|
| |
Internet Advertising creates an interactive follow up program for Events |
Publicity Events = valuable, curious, Web impressions follow |
| |
Each Publicity Event and announcement drives Web Portal impressions to educate people. |
Making the Internet a strong Sponsor Supporter position in iMU Ventures. |
Your Ad Proclamation immediately states who the ethical Players are |
on the field to potential Associates and Advocates. |
| |
Online Advertising Deal Formula |
Now that we have a value point for what we charge for advertising |
| |
Take your immediate discount as our risk reversal to you! |
Order and take 50% off Monthly Payments |
Save even More for 3-Yearly Payments |
Save Much More right now for a Single Payment choice |
As Your Instant Cash Back Rebate
|
For an order of a Package Campaign Deal Online right now |
| |
|
A plan to fit every Sponsor's budget |
| |
|
|
Text Ad 360 |
|
Sample |
| |
|
58 to 72 Words - 360 Characters |
| |
|
Fifty Eight to Seventy Two |
words of descriptive |
|
Three Hundred and Sixty |
characters |
|
|
|
and taglines, where you can |
tell a compelling story |
to draw the reader to action.
|
With action links, on deals, |
specials, and exclusive offers, |
that tie the content nicely all |
together for the consumer. |
Use key words and phases that |
create queries in the search |
|
engines. |
| |
|
iMU reserves the right to approve |
all ad content messages for integrity |
|
and quality to consumers. |
|
We will always suggest constructive changes. |
|
When we can do the job better for you, we will make that option available. |
| |
| |
|
| Web Campaign Deals |
 |
SMALL |
Cube Deal |
Music or Game Page |
| |
Campaign: |
500,000 Impressions |
(Average AD Views) |
X 3 Years |
| |
Value of Campaign: |
$ 7 CPM X 500 units |
= $ 3,500 X 3 Years |
$ 10,500 |
| |
|
Less 50% off |
Instant Cash |
Back Rebate |
= $ 5,250 |
| |
over 36 month Cycle |
= $ 146 per month |
| |
Or |
laid out over 3 payments |
|
Bonus Deal |
| |
DEAL |
DEAL |
DEAL |
Payment-1 |
Payment-2 |
Payment-3 |
X 5 months |
X 8 |
X 12 |
Year One: |
Year Two: |
Year Three: |
$ 730 |
$ 1,168 |
$ 1,752 |
|
3 Payment Total: $ 3,650 |
| |
SAVE |
$ 6,850 on Bonus |
Deal Campaign |
| |
|
* cancel at any payment |
|
point - we take the risk. |
| |
| |
| |
|
| |
Real Deal-1 |
Time = Money |
Web Saver |
|
Action Plan |
| |
Pay all three years |
Right now for only |
| |
$ 3,000 |
| |
|
|
Cube Deal |
|
|
| |
|
| |
| |
YOU |
SAVED |
|
$ 7,500 on this |
|
Campaign |
| |
We offer a risk reversal process |
|
with our Golden Guarantee & |
|
Upgradeable Deal Options |
| |
Act now - take this offer |
New offers Appear without notice |
This offer subject to change |
Prices Subject to Change |
|
Limited Deals available |
| |
| |
| |
|
MEDIUM |
Large Rectangle |
Home or Event Page |
| |
Campaign: |
1 Million Impressions |
(Average AD Views) |
X 3 Years |
| |
Value of Campaign: |
$ 20 CPM X 1000 units |
= $ 20,000 X 3 Years |
$ 60,000 |
| |
|
Less 50% off |
Instant Cash |
Back Rebate |
= $ 30,000 |
| |
over 36 month Cycle |
= $ 833 per month |
| |
Or |
laid out over 3 payments |
|
Bonus Deal |
| |
DEAL |
DEAL |
DEAL |
Payment-1 |
Payment-2 |
Payment-3 |
X 5 months |
X 8 |
X 12 |
Year One: |
Year Two: |
Year Three: |
$
4,165 |
$
6,664 |
$
9,996 |
|
3 Payment Total: $ 20,825 |
| |
SAVE |
$ 39,175 on Bonus |
Deal Campaign |
| |
|
* cancel at any payment |
|
point - we take the risk. |
| |
| |
| |
|
| |
Real Deal-2 |
Time = Money |
Web Saver |
|
Action Plan |
| |
Pay all three years |
Right now for only |
| |
$ 17,000 |
| |
| | | | | |
